Portfolio · Concept work

One agency,
every voice.

A great trades website doesn’t look like a template, it looks like the business. So we built seven, each in its own visual language, including two HVAC companies as completely different brands. Every one is live: click in, scroll around, resize it.

Concept website

Each project is a concept for a fictional business, built to demonstrate design range. None are real clients.


Concept websiteView project
HVACQuiet luxury · Editorial calm · Engineered restraint

Summit Climate Solutions

A luxury HVAC brand that sells comfort the way Apple sells hardware: calm, precise, and priced like it belongs in the homes it serves.

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Concept websiteView project
HVACKinetic · High-contrast · Conversion-engineered

Silver State Heating & Air

The same trade as Summit Climate, a completely different voice. A bold, dark-mode HVAC brand built to convert the '108° and my AC just died' search at speed.

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Concept websiteView project
PlumbingIndustrial · High-contrast · Built for urgency

Rio Verde Plumbing Co.

A 24/7 emergency plumber's site engineered around one action: calling the number. Dark, loud, and impossible to misread at 2am.

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Concept websiteView project
Landscape DesignEditorial · Organic luxury · Design-led

Agave & Stone Landscape Design

A desert landscape studio positioned like a design firm, not a lawn crew, with airy serif typography and earthy restraint that justify premium pricing.

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Concept websiteView project
Bakery & CaféRetro-warm · Playful · Personality-first

Golden Hour Bakehouse

A neighborhood bakery site with sunbeam energy: hand-drawn warmth, sticker badges, and scarcity baked into the copy to drive morning lines.

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Concept websiteView project
RoofingPrecision · Technical · Engineering-grade

Caprock Roofing Co.

A roofing company positioned as engineers, not door-knockers, with spec sheets, layer diagrams, and blueprint-grid precision that disarm a low-trust industry.

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Concept websiteView project
Nail studioEditorial serif · Borrowed colour · Painted rules

Cherry Pit Nail Studio

A one-room nail studio built after taking the category apart. The page owns no colour of its own — it borrows the polish colours of whichever set you are looking at, and hands them back when you leave.

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Imagine your business up here.

This is the level of design your customers see before they ever call. Let’s build the real thing for your company.

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